I’m a workaholic Capricorn. Here's why I quit two jobs on my first day in my 20s.

Don’t treat your entry-level employees like shit this year.

Photo by Nick Fewings on Unsplash

We tend to have the most consideration for the highest-paying jobs. Perks and benefits are given to the people who work the best hours under the best circumstances. But if you think about it, people with entry-level jobs need more support because they have fewer resources. If you are an employer, you need to think about the daily lives of your employees. It could heavily impact how you are perceived by the public and your turnover rate.

No shade: this is why there are so many leaks to business reporters and cannot cultivate the internal loyalty needed to uplift your external PR strategies. Don’t believe me? Just remember what happened at The Wing and Lululemon.

Watch WeCrashed, Super Pumped, and The Dropout again and think about the perspective of an employee with the least authority in that environment. Their opinion could be an asset or a liability.

Why You Should Consider Empathy As A Press Strategy

In your quest to court customers, if you don’t think about the lives of the people interacting with them on your behalf, you are losing! All the advertising and canned interview responses will NOT MATTER.